User Research

Overview

Building a successful product starts with a deep understanding of the people who will use it. Guesswork is expensive; research is an investment that mitigates risk. This service is dedicated to replacing your team's assumptions with real-world evidence. I uncover the "why" behind user behavior, ensuring we are building the right solution for the right problem.

My research process is practical and action-oriented. I don't just deliver data; I provide the strategic clarity you need to make confident, user-centered product decisions.

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This service is the ideal solution if:

• You are planning a new product or feature and need to validate your core idea and assumptions.
• Your current product is suffering from low engagement, poor retention, or negative feedback.
• You are planning a major redesign and need to understand what users actually value (and what frustrates them).
• Your team has strong, conflicting opinions, and you need objective data to build consensus and move forward.

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My Research Process & Deliverables

I tailor the methodology to your specific questions, but the process generally follows four key phases to ensure actionable results.

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Phase 01

Research Planning & Alignment

We don't just "talk to users." We start by defining what we need to learn. I collaborate with your stakeholders to identify the project's biggest risks and "known unknowns." Based on this, I create a strategic plan for who to talk to and what to ask.

Deliverable

A comprehensive Research Plan outlining the project's key questions, goals, target user segments for recruiting, and the chosen methodologies (e.g., user interviews, usability testing, surveys).

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Phase 02

Fieldwork & Data Collection

This is where we gather the raw data. I conduct in-depth, one-on-one user interviews, run moderated usability tests on your existing product or prototype, or design and deploy quantitative surveys. This phase is about empathetic listening and objective observation.

Deliverable

A complete set of Interview Recordings/Transcripts and Raw Survey Data, providing a transparent and detailed record of all findings.

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Phase 03

Synthesis & Insight Generation

Raw data is just noise. This is where we find the signal. I analyze all the qualitative and quantitative data, clustering findings and identifying key patterns, pain points, and motivations. This is where we move from "what users say" to "what users mean."

Deliverable

Clear, actionable artifacts like User Personas (to know who we're designing for) and User Journey Maps (to visualize their current experience and identify opportunities).

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Phase 04

Actionable Recommendations & Handoff

Research is useless unless it leads to action. I deliver the findings not as a 50-page document, but as a concise, visual presentation. We'll workshop the results together, prioritizing the insights and translating them directly into a list of actionable next steps for your product roadmap.

Deliverable

An Insights & Recommendations  Package