The analytics dashboard is one of the most important features of your product. If it’s powerful and intuitive, it increases perceived value, improves user retention, and gives you a huge competitive advantage. If it’s confusing, it frustrates users and drives them to your competition. As a specialist who blends UX design and data visualization, I help SaaS companies design and prototype in-app analytics dashboards that users love and that prove your product's value.
We don't start with charts; we start with your users and your business goals. In this phase, we collaborate to define which insights are most valuable to your customers and how to present them in a way that helps them achieve their objectives. My UX-first approach ensures the dashboard becomes a beloved feature, not a confusing add-on.
Analytics User Personas & Job Stories: We define who the dashboard users are, what decisions they need to make, and what information they need to make them confidently.
Interactive Prototype (Figma): A clickable prototype that shows the exact look, feel, and interaction of the dashboard, allowing you to test it with users and stakeholders before a single line of code is written.
A dashboard within a SaaS product is not an isolated project; it's an integral part of the user experience. I create a set of reusable components (charts, tables, filters, KPI cards) that are perfectly consistent with your product's design system, ensuring a seamless experience and speeding up future development.
Analytics Design System (Figma): A library of UI components dedicated to data visualization, complete with states (loading, empty, error), design specifications, and usage guidelines for your team.
My role is not to write the front-end code for your product, but to provide your development team with everything they need to implement the design perfectly and quickly. I act as the bridge between business strategy, user needs, and technical implementation.
Developer Handoff Package: A Figma file with detailed specifications for developers, including colors, typography, spacing, interaction logic, and exportable assets.
Development Support Sessions: Consulting hours to answer questions, review the implementation, and ensure the final result is faithful to the approved design.
Once the dashboard has been implemented by your team, my work isn't finished. I conduct usability testing sessions with real users to identify friction points and opportunities for improvement, providing concrete, evidence-based recommendations for future product iterations.
Usability Report: A detailed document summarizing the test results, complete with video clips of key moments and a prioritized list of design improvements ready to be added to your team's backlog.
Clear data leads to better decisions. My data visualization transforms numbers into immediate insights, giving you the speed and confidence needed to grow and win.
Increase in decision-making efficiency for teams that use data visualization tools.
The Power of Data Visualization: Insights, Tools, & Best Practices
Reduction in average meeting time for teams that utilize data visualization tools.
The Power of Data Visualization: Insights, Tools, & Best Practices
Return on investment over 3 years for companies using Power BI as a data visualization tool.
Total Economic Impact™" (TEI), condotto da Forrester Consulting
Have an idea or a challenge to solve? Tell me about it, and I'll personally get back to you.
