Data Storytelling

Overview

Data doesn't speak for itself; it needs a story. This is my most strategic service, designed to transform complex data analysis into a clear, compelling, and persuasive narrative. Whether you need to convince your management, present to investors, or motivate your team, I will help you build a presentation (typically in PowerPoint) that doesn't just inform—it inspires action.

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Phase 01

Strategic Briefing and Key Message Definition

We start with your ultimate goal. In this critical phase, we work together to define your audience, the single most important message you want to convey, and the specific action you want your audience to take after the presentation.

Deliverable

Narrative Strategy Document: A brief that formalizes the audience profile, the core message, and the "call to action" of the presentation, which will become our guiding star throughout the project.

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Phase 02

Insight Mining and Storyboard Creation

With a clear objective, I dive into your data or dashboard to extract the "evidence" that will support your story. Afterward, I design the narrative arc of the presentation, structuring it for maximum impact.

Deliverable

Presentation Storyboard: A logical sequence of the slides, outlining the main concept for each one, which defines the narrative flow. This allows us to approve the story's logic before any design work begins.

Phase 03

Visual Design and Production

This is the moment we bring the story to life. I redesign every chart to make it self-explanatory, create a clean and professional layout, and write sharp, powerful copy for each slide.

Deliverable

Final Pitch Deck / Presentation: The final presentation file (e.g., .pptx), visually impeccable and narratively powerful, polished and ready to be delivered with confidence.